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Our Pitch & Portfolio 

Our Pitch 

7mins 50s

This video presentation is a detailed look at the problem we're solving, the prevailing solution gap, our portfolio of solutions and our pitch.The presentation is intended for investors and partners to refer to, following on from technical discussions that we have already initiated.

 

Please press 'pause' if you need more time to browse through figures and numbers presented.

 Pitch Resources... 

Scroll down for further insight into our pitch and portfolio

Partner with  us at  ODT2  

“You never change anything by fighting the existing reality…. to change something build a new model that makes the existing model obsolete “ 

Buckminster Fuller

  • BACK PAIN is a socially complex, multi-causal "wicked Problem" of several causes and compounded by our sleeping, sitting,  standing and moving postures  24- 7-365.

  • BACK PAIN is the number 1 Global preventable health burden and leading cause of years lived with disability (YLD).  

  • BACK PAIN is experienced by 80% of people, globally.  It destabilizes the one life we have to live, significantly reduces healthy sleep

  • BACK PAIN is a gateway to several serious chronic diseases including Alzheimer's and dementia.

 

  • BACK PAIN occurs in high-income, middle-income, and low-income countries and all age groups from children to the elderly population,

 

  • BACK PAIN incidence is rising at over 7% annually and is compounded further in middle and low income regions by lack of options and access to effective solutions 

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 Preston Willingham


Co-Founder, Sculptor, Inventor, Developer, Manufacturer 

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Sarah Adomakoh


Co-founder, Social Entrepreneur, Bioscientist, Health & Economic Development specialist

Back Pain is a socially complex, multi-causal "wicked Problem".

It is the number 1 preventable health burden and leading cause of years lived with disability (YLD), 
experienced by 80% of people, globally.

It
destabilizes the one life we have to live, significantly reduces healthy sleep and is a gateway to several serious chronic diseases including Alzheimer's and dementia

Preston, a seasoned inventor of globally successful bio-mechanical posture correction and back-pain relieving products, is revolutionizing back pain prevention and relief,  by reinventing affordable self-care inventions to seamlessly prevent and control this disorder with products that touch the body 24-7-365

...to P
rotect...Correct ...Rejuvenate

Preston's welcome letter as Inaugural Founder/CTO of BackJoy Inc 

Sarah, a global health and development specialist and social entrepreneur with a track record of implementing strategic  partnerships and successful "first initiatives" to tackle health and social disorders and povertyis coming up with ways to ensure ODT2 products, services and operations reach all back pain sufferers in need, amid this spiraling epidemic, while maximising profits and purpose. 

About Sarah

Ball Control Test: Proof of Power of PillowWare to customize & control Pillow Height

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“You never change anything by fighting the existing reality…. to change something build a new model that makes the existing model obsolete “ 

Buckminster Fuller

ORIGINAL DESIGN THERAPEUTIC TECHNOLOGIES (ODT²) & SLEEPPOWER  -  OUR STORY & STRATEGY

Introducing SleepPower PillowWare:

The world's first real-time pillow height-
adjusting system

The Problem Defined 

  • BACK PAIN is a socially complex, multi-causal "wicked Problem" of several causes and is compounded by our sleeping, sitting,  standing, and moving postures  24-7-365.

  • BACK PAIN is the number 1 Global preventable health burden and the leading cause of years lived with disability (YLD).  

  • BACK PAIN is experienced by 80% of people globally.  It destabilizes the one life we have to live and significantly reduces healthy sleep.

  • BACK PAIN is a gateway to several serious chronic diseases, including Alzheimer's and dementia.

 

  • BACK PAIN occurs in high-income, middle-income, and low-income countries and all age groups, from children to the elderly population,

 

  • BACK PAIN incidence is rising at over 7% annually and is compounded further in middle and low-income regions by a lack of options and access to effective solutions 

PRESTON CIRCLE IMAGE.png

Preston Willingham
Our Co-Founder/CEO:  Sculptor, Inventor, Developer, Manufacturer 

SARAH CIRCLE IMAGE.png

Sarah Adomakoh
Co-founder/Chief Mission Officer: Social Entrepreneur, Global Health & Development specialist

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Preston, a seasoned inventor of globally successful and award-winning posture-correcting, back-pain relieving products in 33 countries, is revolutionizing back pain prevention and relief by reinventing affordable self-care inventions built on newly discovered bioscience to seamlessly prevent and control this disorder with products that touch the body 24-7-365 and changes lives.

...Protect...Correct ...Rejuvenate

Sarah, a global health and development specialist, and social entrepreneur with a track record of implementing strategic partnerships and successful "first initiatives" to tackle health and social disorders and poverty, is coming up with ways to ensure ODT2  seamlessly and equitably reaches and positively impacts the well-being of all back pain sufferers in need, globally, as we maximize profits and purpose. 

...live Younger ...Stronger... Longer 

 More Resources... 

Scrolll down for more investor resources and to learn more about our design thinking and our people

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meet-pillowware

Why Invest in Preston Willingham 

Preston Willingham’s creative talents cannot be pigeonholed into one, or even two creative genres or movement; Ask Preston, and he might describe himself as a Founder, a Sculptor, an Inventor, an Industrial Designer or a Manufacturer. He is in fact, all of these, all of the time. His works to date across 80,483 hours of research and development are validated through scientific partnerships and approved patents across all his applications, and endorsed through high quality reviews which demonstrate that he is a master across these areas. Preston started out as an artist-sculptor, and has sculpted for a broad range of clients including presidents, celebrities and historic memorials. Starting out in his parents garage, he designed, sculpted, manufactured, marketed and sold artisan surf boards to established buyers at age 14. He quickly become immersed in a multifaceted approach to inventing, leading innovation across these 5 skill sets by age 24. While still a student at 24 his works were showcased by national and international media. He uses his skills individually, or in combination to innovate apparatus, patents and manufacturing processes that set his inventions apart from the competition.

 

Preston is a unique individual that has followed a path, that in itself is unique, yet underlined with life-changing events that often befall those who are both gifted in their creative talents, and entrepreneurial - passionately focused on maximizing the good they can do, that they are drawn into innovating within the world of business. His story highlights the walk of a founder-inventor whose inventions are those "worth stealing’" many times over, and reveals how his innate grit and resilience has enabled him to win, lose… and win again… amid breakdowns in trust, and smokescreens that surrounded him as he sought to create art and high-impact innovative pain relieving products with a mission.

....Talent.........hard work... and true grit

Our inventor's approach to creating proprietary innovation that has led to over 55 patents to his name 

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Learn about Preston's Design Formula  

STORY 
EVOLUTION OF OUR DESIGN THINKING: 
80,434 Hours & Counting


Our Inventor's Design Thinking Reaches Maturity 

OR visit the science overview page for more info on the science behind our soft machines 

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CLICK IMAGE TO ENLARGE:

A few clients

SOME OF PRESTON'S PAST AND CURRENT  CLIENTS: 

Preston has sculpted for National leaders, Heritage Centres and renowned Artistes. He has also Ideated, designed, developed and manufactured Exclusive licensed products for Major Global  Brands  

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MWG is Chief Mission Partner to Willingham Intellectual Property Studios (WIPS)

SOME OF SARAH'S PAST AND CURRENT  CLIENTS & PARTNERS: 

Sarah has led program design, strategy development, research and roll-out ventures for development agencies and  for high-income-high-impact potential start-ups. With a core focus on strengthening operations, diversifying revenue sources for income growth and sustaining positve health, social, environmental and economic impacts.   

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